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01The Journal

The Journal.

Words from the house: material, making and the standard. Written when there is something to say, and not before.

Essays from the house

I
The House

A House, Not a Shop

Most clothing brands begin with a product and look for a reason afterwards. We began with the reason.

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II
In Every Thread

In Every Thread

Luxury is not only what the customer sees.

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III
The Standard

Not Everything Deserves the Mark

A piece that meets the commercial requirement but fails the standard will not ship.

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© 2025 Luxoriq Brands. All rights reserved.

LUXORIQ

In Every Thread

A house of quiet standards, built thread by thread.

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Generalhello@luxoriq.com

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The first collectionThe House Tee in white, front view with the small chest printTHE HOUSE TEE₹1,499
The House
  • The House
  • In Every Thread
  • The Standard
People and principle
  • Founder
  • Impact
  • Journal
  • Lookbook
In a lineLuxury is not excess. It is intention.Read the philosophy