LUXORIQ
In Every Thread
A study in restraint.
One silhouette, resolved before it was sold. A heavyweight cotton tee, cut oversized, carrying the house’s first expression — nothing added that could be taken away.
THE HOUSE TEE
A heavyweight oversized cotton tee carrying the first expression of the Luxoriq house. Images are illustrative product previews, not photographs of the finished piece; sample photography will follow. Physical colour and print appearance may vary.
Luxury is not excess. It is intention.
Luxoriq is an Indian fashion house, built digital-first — starting with India, designed for global reach. Commerce is the mechanism. What we are making is a standard: of material, of construction, of how a person is treated after they have already paid.
Most clothing is designed backwards. A price is chosen, then a garment is engineered down to meet it. We begin from the other end.
- LUXLight
- ORGold
- IQIntelligence
The house’s own reading of its name.
Not everything deserves the mark.
The crest is a verdict passed at the end of judgement. A piece that meets the commercial requirement but fails the standard will not ship.
Fabric
Chosen for hand, weight and behaviour after a year — never for cost alone.
Fit
One coherent size system. Consistency across the range is the promise.
Construction
Seams, linings and reinforcement judged where they will never be seen.
Finishing
Edges, hems, hardware, pressing. The last five percent is the mark.
Comfort
A piece that is admired but not worn has failed its only purpose.
Packaging
The first physical contact. Considered, tactile, never disposable in feel.
Photography
One light, one language. The product legible before it is beautiful.
Storytelling
Specification before adjective. The making is the argument.
Customer experience
Reachable, unhurried, resolved. Service is part of the product.
Luxury is not only what the customer sees.
It is in the choice of cloth before anyone touches it. In the tension of a seam that will never be photographed. In the weight of a label and the fold inside a box.
A house is not judged by its best piece. It is judged by its least considered one.
- 01Design
- 02Craftsmanship
- 03Identity
- 04Detail
- 05Quality
- 06Intention
- 07Story
- 08Emotion
Specification before adjective.
- Fabric
- 100% cotton, 240 GSM
- Fit
- Unisex oversized
- Printing
- DTG, front chest
- Back
- Left blank
- Colour
- White
Fifty percent of what remains.
Once the business has met its legitimate costs, its people and its obligations, half of the remaining profit is intended for social impact.
50%
Of remaining profit, intended for charitable and social-impact initiatives. No beneficiary has yet been selected.
50%
Retained for growth, working capital, product development, technology, reserves and reinvestment.
It is not a campaign, and it is not a reason to buy anything. No allocation has been made.
Some houses are built to be noticed. Some are built to last.
I began it to build a house — one whose identity would outlive any single collection, any campaign, any season.
Abhimanyu Singh Chouhan
